Discover Helsingborg, the Pearl of Öresund!

Welcome to Helsingborg, one of Sweden’s beautiful coastal cities. Here, historic charm meets modern energy, with a fantastic view over the Öresund Strait and Denmark just a short boat ride away. Stroll along the lively waterfront promenade, enjoy a fika at Norra Hamnen, or soak up the sun and swim at Fria Bad and Tropical Beach. Don’t miss the iconic Kärnan, the medieval tower that watches over the city center and offers breathtaking views.

For culture lovers, there’s Dunkers Kulturhus, a modern center for art, music, and history. Shopping and entertainment can be found on Kullagatan, Sweden’s oldest pedestrian street, and in charming small shops around Söder. Want to experience nature? Take a bike ride along the Kullaleden trail, visit the romantic gardens of Sofiero Castle, or make a trip to picturesque Råå with its old fishermen’s cottages and small marina.

With its mix of city life, coastal adventures, and cultural experiences, Helsingborg is a place where you can truly enjoy yourself—whether for a weekend or a longer stay.

Wonderful Skåne is a true gem in southern Sweden, with its fascinating history and incredible landscapes that have attracted visitors throughout the ages. Discover Skåne’s open countryside, white beaches, and lush beech forests. Create your own adventure and explore trails on foot, by bike, or on horseback.

There is an endless amount to experience for the whole family. For those who want to visit castle settings, Sofiero Castle and its gardens have been repeatedly voted one of Europe’s most beautiful parks. Bring a picnic and relax amidst the magnificent greenery. In June, thousands of rhododendrons bloom, with each season offering its own charm. You can join a guided tour or explore the grounds on your own. Skåne was home to several of the most important Viking settlements, and the Viking Age history is still alive here today. Some of Sweden’s largest and most significant Viking remains have been found in Skåne. Several forts and longhouses have been reconstructed, and visiting them today is like stepping straight into the Viking era.

The Hovs Hallar Nature Reserve in northwestern Skåne is the steepest part of the Bjäre Peninsula. Here you can explore the rocky shores and caves, rest on a sun-warmed cliff, and admire the magical view over Laholm Bay. The landscape was formed when magma pushed through the bedrock, and the cliffs have since been shaped by wind and water into the dramatic rock formations seen today. The area is a true hidden gem for hikers. Skåne offers an enormous variety of food and drink, from apples to beer. Across the region, there are numerous food and drink events to explore. The mild climate and long growing season mean that, for example, there are over 20 wineries in Skåne. There is something for every taste, from microbreweries and cider houses to a wide range of traditional Skåne foods such as spettekaka, goose, äggakaka, and exciting pickled herring. Which will be your favorite?

Österlen, in southeastern Skåne, is known for its beautiful landscapes, slower pace of life, and friendly atmosphere. Hike over flowering hills, enjoy the views of land and sea, or explore the famous apple orchards. Österlen is surrounded by a winding white coastline. Further inland, you will find many ancient ruins and stunning gardens. It’s no wonder that many artists have been drawn here. Österlen is the perfect place for those who want to combine authentic rural life with sophisticated culture.